In the era of the Internet and the multiple television networks, it could not be missing that an icon like Barbie had a fiction on the small screen. Mattel's famous doll, which has already starred in a good number of films, is now the protagonist of 'Barbie Life in the Dreamhouse', a television series that Boing premiered on February 14. Fiction is nothing more than a web series that we have already talked about and that has now been taken to the children's channel to offer it on television to all those who have not followed it on the network. 'Barbie Life in the Dreamhouse' was created last year and places the doll in the incredible life she has always boasted.
The chapters of 'Barbie Life in the Dreamhouse' are around three minutes in which we can find fragments of the dream life that Barbie has. The series has already reached 25 episodes and It can also be followed on the official wrist page, which also offers a good number of games and interactive activities for its users. Boing offers 'Barbie Life in the Dreamhouse' every day from 20:45 and, through them, an old controversy is rescued that has always accompanied the doll that has expanded in society in different branches, such as the association that some have made pointing towards possible food problems that can be derived from their figure. All these controversies come to ask the same question: Is Barbie an example to follow for the little ones?
Who is Barbie?
The Barbie that presents 'Barbie Life in the Dreamhouse' is a girl who has a life full of luxuries in a big house in Malibu. The protagonist is a leading figure in the world of fashion, in which she has managed to achieve success and become a recognized figure. Barbie's success has led her to live in that great mansion and surround herself with privileges that are not available to anyone. In fact, fiction is presented in that idyllic world context, since Barbie has everything and can buy everything.
Barbie is not alone in this new adventure, since fiction shows a good number of characters that star in many of her plots. This is, for example, the sisters of the protagonist, some of her friends and of course from her inseparable boyfriend Ken, with which he continues to form one of the most famous couples in love recognized by children.
What can we expect from the series?
When we approach 'Barbie Life in the Dreamhouse' we cannot forget that it is a fiction that has behind a very powerful commercial brand that has been years of becoming part of the games of a large number of girls. Thus, it is not far fetched to think that the series is a way to continue promoting the Barbie brand, this time through a fiction product in which to teach the doll in action, wearing a good number of different dresses or showing numerous accessories that range from the large mansion where he lives to the pets he owns. That is the main reason we can come to think that 'Barbie Life in the Dreamhouse' is just an excuse, a new way of announcing that it arrives on television to delight those who already follow the doll and to show Attractive way the world around you.
Thus, the series presents a girl who has everything and is envied by many. That all implies a superficial life where Ken's figure is not missing as a loving companion, great luxuries (car, mansion, wardrobe ...) and a routine focused on the world of fashion, with the consequences that entails. We all know what it is the beauty prototype that Barbie promotes, an aspect that is also very present in 'Barbie Life in the Dreamhouse' not only through its protagonist, but the rest of the cast that appears in fiction on a regular basis.
It is true that the Barbie of the series can be assigned values such as generosity (she is always willing to help or give advice to her friends) and her more multifaceted face through all the work she has done. But all these values remain in the background when we observe that it is a fiction in which superficiality reigns at every moment. Through this series, children are only taught all the luxuries they can have, but not the difficulty to reach them or obtaining happiness in other ways than that materialistic world in which his characters live.
The episode highlighted in the article is titled 'Shopping at Mogollón' and in it we can see one of the impulses that Barbie and her sisters have for buying everything they want. We might think that the plot is included to criticize this aspect, but the way in which the chapter ends, with Ken fixing the disaster they cause and the intention of the rest of the sisters to continue shopping, makes us think that the episode is far from any moral lesson on the subject. In addition, the plot falls into the stereotype that Barbie has often faced, showing women as compulsive shoppers and man as the handyman of the house capable of fixing the disorder they cause.
'Barbie Life in the Dreamhouse', a dream life
The fiction of Barbie today completes the programming of Boing, a channel that has also offered several of the films starring her, although the pillars on which it sits are not the most suitable for children. Thus, 'Barbie Life in the Dreamhouse' is above all a product in which to be able to show the public the wide range of dolls and accessories that its protagonist has and, as a consequence, that the viewers of the series can access prior to the passage of the Parent's credit card.
Even so, 'Barbie Life in the Dreamhouse' perfectly fulfills its mission: take advantage of a new way to approach children. Barbie's drawings go beyond the profile of spectators to whom they are directed, since being the doll that is the public destined to follow these adventures is broader than we could think. That includes a good number of spectators under 6, who excited to see Barbie on the small screen, are witnesses of a series based on the pillars of exterior beauty, luxury and superficiality.
