We have read in Zenith Bloggin the reference to an investigation carried out by TodoPapás (in collaboration with the Sondea Research Institute): this is the last Omnibus study, and they wanted to find out in which childcare products the brand remains important for parents.
In times of crisis, with the rise in VAT and the problems that many families have to reach the end of the month, you look to the last cent when buying. According to various studies, white brands reached a 42.2% market share of supermarket and hypermarket sales in terms of value in February.
TodoPapas.com is designed as a resource and information center for pregnant women and parents of children up to five years. His team is made up of a series of marketing and journalism professionals as well as prestigious collaborators in the socio-health sector (doctors, speech therapists, psychologists, etc.). The study, conducted between July 1 and 9, reflects the opinion of 1,428 pregnant women or mothers and fathers, intentionally selected. The following question was asked to the respondents: 'In which products for your baby do you think it is important to buy recognized brands and therefore, would you never buy white or little-known brands for not looking as good?'
The categories of Infant feeding, Butt creams, Car seats and Pacifiers are the main ones in which respondents bet on recognized brands against white or little known brands . On the opposite side, the Bathtubs, Hammocks and Highchairs are products in which the brand is less important when deciding on one or the other.
AdvertisingThese data show that, despite the economic difficulties that a family may be going through, there are products in which the safety and quality that are associated with certain childcare brands is transcendental when it comes to buying products for babies, in specifically, all those related to food, hygiene or travel. For any father or mother, knowing that your child is safe in the car, that the cream you use is the best for your skin or that the milk you drink is the healthiest and most complete is priceless
Regarding the profile of the respondents, the above table shows that people aged 25 to 44, those who are working, the respondents of upper and middle social class and fathers and mothers with medium and higher education, to a greater extent than the rest say they would buy car seats in recognized brands and not in white marks. On the other hand, the youngest, in greater percentage than the rest, affirm that they would buy the Diapers in recognized brands.
Judging by the results, quality and safety are decisive when buying certain items for babies and very young children, even in the face of the lowest prices that white brands can offer.
Images | jessicafm, TodoPapás Vía | Zenith Bloggin More information | TodoPapás In Peques and More | Mothers value the safety and nutritional quality of food
