Would we buy less formula milk if there were no adorable and smiling babies in their containers? This is what Europarliamentarians believe: eliminating these and other idyllic images of milk cans would be encouraging breastfeeding.
This is the new step in defense of breastfeeding, even with a controversial measure, as often happens in these issues. And it is that the Parliament has approved a resolution that requires that the advertising of powdered milk for newborns does not include images of babies to avoid “the idealization of the product”.
This is a measure that seeks to benefit breast milk over preparations for babies under one year. In addition, Parliament asks the European Commission to review the Community rules governing milk intended for children between 12 and 36 months, the so-called “continuation milk”.
Among the specific measures advocated by MEPs is this veto to photos of babies, but others may not appear scenarios that idealize the use of milk powder For children under one year.
These requests for baby milk are included in a resolution approved by MEPs that calls for more stringent rules on labeling and food content for people with special medical needs, such as celiac or diabetic.
Matter of image, and much more
There are those who will point out that this measure is useless, but in my opinion, and perhaps a marketing specialist can clarify it, it could contribute to a lower impulse for the purchase. Don't they put pictures of babies on any subject to help sales?
Another thing is that the sales of these products are not usually by impulses but by recommendations, and in general families are already more or less oriented about the milk they want, but they will certainly be less striking products.
In addition, there is the issue that must be taken care of so that there is no violation of the Code of substitutes for breast milk, which must be respected by producers of these types of preparations and which aims to prevent mothers from being deceived by making them believe that milk Artificial is as good as maternal or that one brand is better than another.
At the bottom of the matter there is a basic problem, of information from the mothers, of the involvement of midwives, pediatricians, nurses, pharmacists, businessmen, politicians ... that, as far as they are concerned, could make it easier for mothers to breastfeed. , knowing that it is the best for the baby.
And so it would be easier if many mothers did not have to resort to formula milk, carry the image of a baby, a cow or a horse in the package.
