The children's fashion brand Neck & Neck, born in Marbella 15 years ago, has 200 exclusive stores and presence in 17 countries and 300 employees. A success for a family firm that has grown to become global. But the most curious of all is that Neck & Neck is studied at Harvard University. A great achievement for the children's fashion sector.
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Neck & Neck It has stores all over the world, own and franchises. The company's export accounts for 25% of the total turnover. In 2008, Harvard University contacted them to write about their signature and the Neck Club. Harvard became interested in the Club because of its importance in the field of marketing. The Neck Club is a way to build customer loyalty and anticipate the needs of buyers. It was the first club of this type in Spain and in children's fashion, and currently has more than 500,000 members.
The success of the firm has been studied in other business schools. Neck & Neck plans to open spaces in department stores and single-brand stores during 2016 and expand in the American market
Official Site | Neck & Neck
Via | FashionUnited
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